A buyer's perception of value is considered a trade-off between
- Product value and psychic cost
- Total customer value and total customer cost
- Image value & monetary cost
- Service value and monetary cost
Explanation
A buyer's perception of value is considered a tradeoff between total customer value and total customer cost.
Thus, it has been suggested that buyers' perceptions of value represent a trade-off between the quality or benefits they perceive in the product relative to the sacrifice they perceive by paying the price
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