Getting others to agree with you without using coercive force.
Weakening hegemonic influence
Collaboration among several emerging powers
The influence of financial institutions and markets (as opposed to state actors or other political institutions).

In politics (and particularly in international politics), soft power is the ability to co-opt rather than coerce (contrast hard power).

In other words, soft power involves shaping the preferences of others through appeal and attraction.

ND17-1-2023

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