What is soft power?
نرم طاقت کیا ہے؟
- Getting others to agree with you without using coercive force.
- Weakening hegemonic influence
- Collaboration among several emerging powers
- The influence of financial institutions and markets (as opposed to state actors or other political institutions).
Explanation
In politics (and particularly in international politics), soft power is the ability to co-opt rather than coerce (contrast hard power).
In other words, soft power involves shaping the preferences of others through appeal and attraction.
ND17-1-2023
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